The Target Audience

Now that I am going to make a travel magazine I can’t wait to start making it! However, before I begin planning a cover and all that fun stuff I should learn a little bit about the target audience in travel magazines. This is important because I am able to get a general idea of who views travel magazines and be able to attract them to mine.

Thankfully, I was able to find plenty of information on the target audience with the use of
National Geographic's media kit. These are documents that businesses publish to provide the public with information on their products.

According to National Geographic Travel magazine media kit:

- 34% of the viewers are from the age range 18-34
-the average magazine reader is 45 years old
-they have a high percentage of employed workers that view it
-about 53% of the readers are male and about 46% is female 

I believe I am going to use the same target audience as theirs, since a younger audience is an easier approach since I am young as well. This information directs me to what content should be featured in my magazine.

“NATIONAL GEOGRAPHIC TRAVEL MEDIA INFORMATION KIT.” National Geographic Travel, 2019, www.nationalgeographic.com/mediakit/assets/img/downloads/2018/NGT_2018_Media_Kit.pdf